NEW ONLINE COURSE
Build A 5-Star Character Brand
Find Your Voice!
Tracy Johnson's step-by-step course for podcasters, radio personalities, video streamers, standup comedians, and all content creators shows you how to create a character profile that attracts an audience.
Just $99.99 For Full Course
"I’ve always known that I had a great character inside of me, but this course helped me bring it to life. The lessons are engaging, and I couldn’t be happier!”
The 5-Star Character Brand Course Is Perfect For:
Podcaster Training
There are 50 million podcast episodes available today. How will you stand out? It starts with finding your unique character voice!
Training For Radio Shows
The difference between a #1 show and all the others: the audience feels like they're friends with top personalities.
Video Streamer Training
Why are some streamers rocketing to fame while your channel struggles to get noticed? Spoiler: It's not because of content.
Stand Up Comedians
Kevin Hart is selling out arenas and thousands of other comics are working local gigs and open mic nights. Here's why.
About The 5-Star Character Brand Course
In-Depth Training For Podcasters, YouTubers, Radio Personalities, Comedians, and all Content Creators.
ABOUT THE COURSE
7 Action-Packed Lessons:
Easy-to-follow video lessons take you through the process step-by-step. You'll end up with a powerful profile based on your real-life personality.
Character Development Tools and Templates:
Turbo-charge your profile with customizable, downloadable templates, tools, and resources to power your brand.
Perform Your Profile:
Training doesn't stop with building a profile. Get details and ideas on what to do with your completed profile to engage with fans and followers.
LESSON OVERVIEW
Lesson 1: Introduction: The Power of a Character Brand
Lesson 2: Discovering Your One-Of-A-Kind Traits
Lesson 3: The Rules Of Character Branding
Lesson 4: The Process: How to Gather & Organize The Data
Lesson 5: Building Your Character Profile Document
Lesson 6: Elevate Your Brand: How To Apply It!
Lesson 7: Next Steps: Launch Your Brand!
Loaded with tools, templates, and advanced resources.
Hi. I'm Tracy Johnson
I specialize in guiding and empowering content creators to discover their voice and attract fans and followers. I have coached hundreds of people just like you to become influential character brands. My 5-Star Character Brand course includes training, tools, and resources to build a dynamic character brand profile that will captivate your audience. This course will help you find your voice and unlock your potential.
"The 5-Star Character Brand course is a must-have for any entertainer looking to stand out in the industry. I wish I had found it years ago. The lessons are easy to follow, and the results are astounding. Tracy's podcaster training course will save you months, if not years, in building your audience. "
FREQUENTLY ASKED QUESTIONS
Answers to the most common questions about the course.
Who is the 5-Star Character Brand course designed for?
This course is specifically designed for content creators such as podcasters, streaming video providers, radio personalities, and bloggers looking to build a strong and captivating character brand. It will help anyone hoping to lead a fan base.
How long does it take to finish the course and get my character brand profile?
Thats up to you! You get immediate access to all seven video lessons and all of the templates, tools, and resources to build your character profile. It's possible to complete the process in less than a week, though most members will take at least two weeks to complete. Some take longer, and that's fine. Work at your own pace!
I'm a part-time podcaster with a full time job. What is the format of the course?
The 5- Star Character Brand course is a series of video lessons, and support materials including template downloads, written materials to complete the exercises, quizzes to test your understanding, and links to related articles to go deeper into most topics.
Do I need prior experience to complete the course?
No prior experience is needed to build a 5-star Character Brand profile. The course is designed for content creators of all experience levels, from beginners to seasoned professionals. This course is ideal for those starting to build a brand, a performer that is struggling to get traction, or any other content creator that needs to find their voice.
What will I learn in the course?
You will discover how to develop a compelling character brand, focusing on personal traits to find your character's voice and begin to focus on how you communicate content, which is the key to a sustainable character brand. Most personalities, comedians, YouTubers, and podcasters focus on their content, which is important. But how that content is presented with a unique, powerful voice is the difference in building an audience or just distributing information.
Can I ask questions and get feedback during the course?
Absolutely! Tracy Johnson and other fellow members are available for support and feedback throughout the course. You can ask specific questions and engage in discussions through the comments section on every lesson page.
How can creating a formal document based on my real-life personality help me?
Many content creators struggle with finding a voice that is natural, sustainable, and interesting enough to be noticed. This online branding course forces you to think about who you are and what you stand for in your public life. The result is a powerful document that acts as a guide for your brand and career. It'll help you choose the right topics and deliver a performance that shines a bright spotlight on your personal brand.
Can a well-defined character brand really make a difference?
Why do celebrities like The Kardashians attract attention? Why is Joe Rogan making millions of dollars every year on his podcast? Why is Chris Rock performing on long-form specials instead of standing in line on open-mic night? Is it because of the content? It's not. It's because they are personalities that have developed a character brand. Think of it like this: Every social media post is crafted in a way to represent a part of your personality and make you look the way you want. Why should your public brand presence be any different? This character brand course shows you how to create unique content that only you can do, allowing you to command audience attention.
This sounds like a lot of work. Is it?
It does take time to do it right, but it’s worthwhile and it's fun and Tracy Johnson leads you through every step. At the end, you'll discover how this online branding course can truly transform your character's brand.
Who has used this process to build a character brand profile?
Virtually every successful media personality has identified the key attributes that power their brand and guide their choice of content and performance. The Tracy Johnson Media Group has built hundreds of character profiles for clients we coach, includingfor aspiring celebrities, radio personalities, podcasters, YouTube personalities, and influencers.
I’m worried I may not be able to execute this properly and will end up with a weak character profile. Can I get help?
Yes, Tracy Johnson guides you through the entire process with clear, detailed instructions on how to organize the project. If you need help, it's available with an interactive comments section for each lesson. And Tracy is available by email if you get stuck. If you need personal help, we offer private coaching services to take you through the process and will act as your organizer and moderator. Many companies use us for their first character profile, then handle the rest on their own. For details and pricing, contact us.
How can a character profile be used to guide the creation of original and relatable content?
There are thousands of things to discuss on a podcast, radio show, YouTube Channel, or blog. You'll learn how to choose angles that create original, unique content that enhances your character traits, which in turn promotes your brand. The result is a powerful presence that carves out a unique niche. In other words, you will have a meaningful reason to exist in a crowded media world.
Do you offer discounts or special deals?
Occasionally, we may offer promotional pricing or discounts, and offer discounts from time to time. Please subscribe to our newsletter to stay informed about any special offers.
I'm not sure this course is for me. How can I get more details?
The first lesson is an introduction to the course. It's available for free! Watch it here and then decide whether to invest in your character brand!
I have more questions. Can you help?
Of course! Just contact me by clicking on the link at the top of this page and I'll answer any questions you have.