This course is specifically designed for content creators such as podcasters, streaming video providers, radio personalities, and bloggers looking to build a strong and captivating character brand. It will help anyone hoping to lead a fan base. 

Thats up to you! You get immediate access to all seven video lessons and all of the templates, tools, and resources to build your character profile. It's possible to complete the process in less than a week, though most members will take at least two weeks to complete. Some take longer, and that's fine. Work at your own pace! 

The 5- Star Character Brand course is a series of video lessons, and support materials including template downloads, written materials to complete the exercises, quizzes to test your understanding, and links to related articles to go deeper into most topics. 

No prior experience is needed to build a 5-star Character Brand profile. The course is designed for content creators of all experience levels, from beginners to seasoned professionals. This course is ideal for those starting to build a brand, a performer that is struggling to get traction, or any other content creator that needs to find their voice. 

You will discover how to develop a compelling character brand, focusing on personal traits to find your character's voice and begin to focus on how you communicate content, which is the key to a sustainable character brand. Most personalities, comedians, YouTubers, and podcasters focus on their content, which is important. But how that content is presented with a unique, powerful voice is the difference in building an audience or just distributing information.

Absolutely! Tracy Johnson and other fellow members are available for support and feedback throughout the course. You can ask specific questions and engage in discussions through the comments section on every lesson page. 

Many content creators struggle with finding a voice that is natural, sustainable, and interesting enough to be noticed. This online branding course forces you to think about who you are and what you stand for in your public life. The result is a powerful document that acts as a guide for your brand and career. It'll help you choose the right topics and deliver a performance that shines a bright spotlight on your personal brand.

Why do celebrities like The Kardashians attract attention? Why is Joe Rogan making millions of dollars every year on his podcast? Why is Chris Rock performing on long-form specials instead of standing in line on open-mic night? Is it because of the content? It's not. It's because they are personalities that have developed a character brand. Think of it like this: Every social media post is crafted in a way to represent a part of your personality and make you look the way you want. Why should your public brand presence be any different? This character brand course shows you how to create unique content that only you can do, allowing you to command audience attention. 

It does take time to do it right, but it’s worthwhile and it's fun and Tracy Johnson leads you through every step. At the end, you'll discover how this online branding course can truly transform your character's brand.

Virtually every successful media personality has identified the key attributes that power their brand and guide their choice of content and performance. The Tracy Johnson Media Group has built hundreds of character profiles for clients we coach, includingfor aspiring celebrities, radio personalities, podcasters, YouTube personalities, and influencers.

Yes, Tracy Johnson guides you through the entire process with clear, detailed instructions on how to organize the project. If you need help, it's available with an interactive comments section for each lesson. And Tracy is available by email if you get stuck. If you need personal help, we offer private coaching services to take you through the process and will act as your organizer and moderator. Many companies use us for their first character profile, then handle the rest on their own. For details and pricing, contact us.

There are thousands of things to discuss on a podcast, radio show, YouTube Channel, or blog. You'll learn how to choose angles that create original, unique content that enhances your character traits, which in turn promotes your brand. The result is a powerful presence that carves out a unique niche. In other words, you will have a meaningful reason to exist in a crowded media world.

Occasionally, we may offer promotional pricing or discounts, and offer discounts from time to time. Please subscribe to our newsletter to stay informed about any special offers.

The first lesson is an introduction to the course. It's available for free! Watch it here and then decide whether to invest in your character brand! 

Of course! Just contact me by clicking on the link at the top of this page and I'll answer any questions you have.